InsightsXChange Summer Gathering

Last week, we had the pleasure of hosting our much-anticipated InsightsXChange Summer Gathering at our beautiful Beluga Strategic Design GmbH creative space in Berlin. It was a fantastic opportunity to reconnect with familiar faces and welcome new leading experts in research, innovation, and marketing, as well as experts in data-science and A.I.
We set out to continue the insightsXChange series with the much-talked-about „impact of AI in market research and innovation“ with the ambition to explore new angles in this rapidly evolving field.

We also took a step back to discuss the broader societal implications of A.I. compared to the Information Age (I.A.), sparking thought-provoking conversations.
We embarked on an engaging exchange on the current state of A.I. implementation—what’s working, what’s not, and where the opportunities and pain points lie.
We introduced our latest A.I. research project, “tru.persona,” which generated a lot of excitement and interest. (more to come soon! 😉)

A huge thank you to all attendees who made this event a great success! The insights shared and connections made will undoubtedly shape our mindset to A.I. moving forward and provide our participants with hands-on learnings and applicable cases for daily business.

We are looking forward to our next InsightsXChange gathering and continuing these valuable conversations.

Thank you for making this event such a great success: Nadine-Ines Guhlich, Shruti Ramiah, Claudia Kleyboldt, Sabrina Wauker, Andrea Wirth, Josefine Kramann, Ruwen Wieman (Warnke), Rohit Sharma

and thank you beluga-team for the great preparation and organization!
Luisa Lohmann Jan Hoppe Teo Engelhardt Asem Shama Edwin Strauss Richard Wilhelmer