innovation design
our innovation design approach combines state of the art methodologies and human-centered design principles to create breakthrough products, services, and experiences that attract customers and transform categories.
we create and facilitate people centric innovation and design thinking methods to co-create innovative solutions for brands, products, communication and service design.
exemplary case:
”product and service innovation”
our successful innovation approach
Challenge
Develop new product concepts and brand propositions based on validated insights. Align stakeholders and include various necessary departments into the process. Integrate consumers to co-create and provide feedback along the way.
Process
With our beluga concept lab we’ve developed a unique consumer centric, interdisciplinary innovation format that we’ve executed with multiple brand teams across various categories and industries.
The approach is based on a modular workshop based on validated insights and an integrated consumer panel. The process is based on a design thinking method and was constantly refined to match various needs in product innovation and service design over the last years. It can be hosted face2face, online or as a hybrid format.
Inspirational keynotes, external topic experts and hand selected co-creators accelerate the creative process. Validated insights and consumer market intelligence provide clear guidance to frame the innovation scope.
These ideas are tested and refined in interactive live user labs and through expert feedback from R&D and legal. We conduct ongoing digital product surveys to cross-validate concept prototypes and iteratively refine them into fully developed product concepts.
Results
We use valuable consumer insights from key markets to present a full report filled with innovative product concepts to our clients, which are ready to be further developed into prototypes and prepared for the final launch.
