we develop brand strategies and frameworks for organizations to achieve corporate objectives through the systematic application of solid insight based processes and interdisciplinary methods.

exemplary case:
”brand positioning”
unlock strategic insights for unique positioning

Challenge
For brands, staying ahead and understanding evolving markets and target audiences is vital. It is essential to identify and comprehend the existing and changing needs, preferences, interests, and behaviors in order to develop innovative and relevant brand strategies.

Process
We employ a comprehensive approach to frame the research scope and uncover valuable insights.

• We begin by conducting stakeholder interviews and analyzing internal intelligence to detect challenges and opportunities. Through social listening and collaboration with industry opinion leaders, we gain a deep understanding of emerging trends.

• In parallel, we utilize online communities to explore a wide range of users, including competitor users and potential category users. To capture the competitive landscape, we create positioning profiles that identify unique sweet spots for your brand.

• Building on these validated insights, we foster collaboration with your management team, topic experts, and selected users as co-creation partners. Together, we develop alternative brand propositions and continuously involve consumers to collect feedback and optimize the brand positioning.

Results:
Our ultimate goal is to position your brand for success, enhance its competitiveness, and drive long-term growth. We provide a detailed step-by-step roadmap for strategic integration into your existing brand position. With our tailored approach, we empower your brand to thrive in a dynamic marketplace.

Clients in this area: Getsafe, Tourlane, Veganz, Stubhub, Univeral Music (Artist positioning), Syoss, …