insights & trends
We leverage and analyze qualitative and quantitative research to detect trends, to analyze sociocultural developments, to define target groups and to gather insights.

exemplary case:
”target group specific trends research”
exploring user trends at an early stage

Challenge
It is crucial to understand your target group's needs and preferences and react to relevant trends at an early stage. Recognizing emerging trends and changes in the target groups is a fundamental element in developing future-oriented marketing strategies and innovative products.

Process
Our holistic approach for analyzing target audiences' latest insights and trends is based on a combination of desk research, social listening and experience journeys. 

• Desk research: extensive analysis of existing information and data for a comprehensive view of the market 

• Social listening (Meltwater): monitor millions of posts on social media, forums and blogs to gain real-time insights into relevant and current trends. 

• Collaboration with content creators and key opinion leaders: gain forecasting insights, and identification of trends at an early stage.

• Collaborative immersions: including experience safaris, and shopping experiences to explore trends and transform insights into first ideas for application

Results
Comprehensive insights to identify the latest trends and behavioral dynamics within target groups. Guidance for any further steps in developing tailored marketing strategies for brands, products and communication.