Our work is grounded in established brand science, rigorous research and creative solutions
Insight-led, a.i.-Driven Brand strategy & Creative Direction
We identify strong insights and detect societal dynamics and analyse the competitive landscape to define the best market-entry points.
We engage in creative assets and enrich concepts with tangible content, storytelling and emotional drivers beyond strong functional benefits.
We empower people and foster cross-functional collaboration to co-create new ideas for innovation pipelines, brand and communication development for new business opportunities or organizational development.
What actually makes brands grow?
based on Ehrenberg-Bass / Byron Sharp
Mental Availability: The brand comes to mind for the right people, at the right moment, at every relevant "Category Entry Point“
Physical Availability: The products are easy to find and available everywhere consumers need them.
Insights & Trends
We leverage and analyze qualitative and quantitative research to detect trends, to analyze sociocultural developments, to define target groups and to gather insights.
Brand Strategy
We develop brand strategies and frameworks for organizations to achieve corporate objectives through the systematic application of solid insight based processes and interdisciplinary methods.
Innovation Design
We create and facilitate people centric innovation and design thinking methods to co-create innovative solutions for brands, products, communication and service design.
Services: Focus Groups, Online Ethnographies, IDIs, Experience/Trend Safaris, Social Listening, ...
Services: Brand, Product and Communication Strategy, Corporate Communication, Stakeholder Alignment, …
Services: Concept Labs, Innovation Design Sprints, Hackathons, Co-Creation Journeys, Service Design …
Revolutionizing people-centric design with tru.persona
Interact intuitively with AI-based, synthetic personas. This application makes results from qualitative market research easily accessible and directly applicable.
Leverage the results of qualitative studies, reference real quotes, and directly link to the original sources. It also acts as an intelligent search system for internal market research archives.
