Our new article about A.I. in people centric innovation is released

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Read article:
https://www.horizont.net/epaper/pua/561/epaper/032024/61/index.html

With great joy and also a bit of pride, we report in the current issue of the trade magazine P&A about the creation of tru.persona – our first AI-supported product in the field of consumer-centric innovation. 📝✨

Based on our experiences over the past few years with numerous companies of various sizes, we have developed a tool that allows you to vividly visualize your target audiences while simultaneously gaining an overview of your own data base. This tool is so simple to use that anyone in the company can apply it immediately without any prior knowledge.

In partnership and close collaboration with data.collective, we have released the first test version of tru.persona in the current issue of P&A.

Our vision?

  • 🔍 Intuitive access to research findings: Thanks to AI-based, realistic personas, you can experience your target audience in a whole new, authentic way.

  • 🤝 Tailored solutions: By combining cutting-edge analysis with our deep understanding of market research and innovation design, we generate insights and answers that are precisely tailored to the respective individual needs.

  • 📊 Ease of use: tru.persona is not only innovative but also user-friendly – so that you can use your data simply and effectively.

A big thank you to our fantastic team and our customers/partners who supported us with their valuable, honest feedback, constantly improving the tool.